Heartlands - Redruth
Wooden monolith wayfinding signage
The aim of this project was to identify any current misgivings with the current signage scheme and to offer our experience in how the site could be improved for wayfinding and marketing purposes. This new suite of freestanding signs inevitably enhanced the visitor experience, created a sense of expectation and unified the site from a brand point of view.
Simple monoliths were created from recycled timber and lacquered with a weatherproof waterbased coating, then wrapped with folded aluminium panels, which were colour coded to align to the various site attractions and facilities. A flexible system which can be adapted as the site evolves.
As part of the project we were also tasked with re-vitalsing the existing site hoarding at the nearby main intersection and created internal signage and graphics for the café and conference centre.